Magazine: Read It And Reap
Cover Story
3, 2, 1-Action!
Decade after decade the minority work force has been battling against the odds. The good fight continues, and here in San Diego many companies are putting diversity on the forefront. But there’s much more to be done.
First Up

Interview: A Quasi-Celebrity Among Us
Craig Slike’s reality TV appearance has fueled his business venture’s success.

3 Questions: More Than a Minute
In her new book, More Than a Minute, Green provides a new look at the original “secrets” of effective managers. Green is the CEO and Managing Director of The Human Factor Inc., based in San Diego. She has more than 20 years of management consulting experience. Here, Green discusses what it takes to be a manager in today’s workplace.

Philanthropy: Rolf Benirschke: The Great Comeback
Former San Diego Charger Rolf Benirschke is a philanthropic leader who has risen through his own diversity and inspires others to do the same
Features

Live Well: Know Your Meds
The differences, benefits and harms of prescription, over-the-counter and natural medicines.

Tech Guide: Cleantech: The Next Big Wave
Companies like Sapphire Energy, Synthetic Genomics, Envision Solar and Power Genix are riding high on the cleantech movement

Small Biz Toolkit: Entrepreneurial Outlook ’09
Whether you’ll be bootstrapping or fishing for venture money, experts predict that ’09 might be a good year for startups.

Education: The Education of Business…and the Business of Education
The tie between higher education and the local business sector is strengthening, and that’s a good thing for San Diego.

Business Development: Looking Past Boundaries
Arizona’s business-friendly climate beckons some San Diego businesses

Real Estate: It’s Prime Time on the West Coast
There are deals to be had, so now’s the time to get into these West Coast hot spots.
Departments

Editors Note: Cloudy, with an 80% Chance of Anvils
Can’t you see it? Anvils raining from the sky in Looney Toons fashion, smacking unaware business owners, entrepreneurs and executives on the head in what is turning out to be quite the dismal economy.

Dialogue: The Tip-Off
With business advice being offered by everyone from high-powered CEOs to aspiring young entrepreneurs running their first lemonade stand, it’s hard to know what’s actually worth its weight in gold. But there’s obviously a lot of valuable advice out there. What is the best business tip you’ve ever heard, and how did it help your business?

Biz Wisdom: Alexis Dixon, Manager, Community Relations, SEDC
For those who haven’t heard, the Southeastern Economic Development Corporation (SEDC) recently became mired in a scandal concerning a clandestine system of fraudulent bonuses. As a direct result, President Carolyn Smith’s employment was terminated in July. Here, Alexis Dixon discusses how SEDC plans to move on.
After Hours

Executive Gift Guide: Executive Gift Guide
Six gifts ranging in price from $170 to $25,000 that are sure to put the happy in anyone's holidays.

Good Eats: No Thorns at Roseville
After spending some time working for restaurants in New York City, George Riffle was beckoned by the West Coast. And opening a place in the Point Loma area with his wife, Wendy, was something of a revelation.
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