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Sprint Launching SANYO Incognito, a Striking Combination of Glow-Through Keypad with Multimedia Functionality & Style

Friday, November 20, 2009

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OVERLAND PARK, Kan. & SAN DIEGO--(BUSINESS WIRE)--Sprint (NYSE: S) and Kyocera Communications Inc., provider of Kyocera- and SANYO-branded wireless devices, today announced the launch of the SANYO Incognito™ SCP-6760. Chock full of media and messaging features, Incognito features a high-gloss, Titanium Black mirrored external surface that jumps to life with the activation of the phone’s glow-through keypad and OLED external display. Flipped open, the phone boasts a full QWERTY keyboard and a high-resolution 2.6” QVGA internal display. Optimized for Sprint’s high-speed EVDO network, Incognito will launch exclusively online Nov. 30, known as “Cyber Monday,” at www.sprint.com and in all Sprint retail channels beginning Dec. 6 at a budget-friendly price of $49.99 after a $50 mail-in rebate with a new two-year Service Agreement (all device prices exclude taxes).

At rest, Incognito is clean and elegant. Its glow-through keypad, however, is easily touch-activated and features vibrating “haptic” feedback as buttons are pressed, making it extremely user-friendly. With a 2.0 megapixel camera, advanced music and video features, and expandable microSD^TM memory, Incognito offers speedy access to the Web, email and text messaging.

Mega-messengers and social networkers alike will want to take advantage of the device’s easy-to-use QWERTY keyboard and messaging features. Sprint offers affordable Everything Data plans, featuring Any Mobile, Anytime^SM, a feature that removes restrictive calling circles and provides unlimited nationwide calling on the Sprint network to and from any U.S. wireless phone regardless of carrier. These plans are available for individuals and families and include unlimited wireless calling (wireless to wireless), unlimited text and data starting at just $69.99 per month (all price plans exclude surcharges and taxes).

Sprint’s Simply Everything^SM plan offers nationwide unlimited calling, unlimited text and unlimited data, including email, social networking, Web browsing, Sprint Navigation, Sprint TV, streaming music, NFL Mobile Live and NASCAR Sprint Cup Mobile, for only $99.99 per month (plus taxes and surcharges). That is a $1,200 savings over two years versus a comparable AT&T iPhone^® plan¹. Both Everything Data and Simply Everything plans are available to existing customers without extending their service agreements. New lines of service require a two-year service agreement.

“I’m sure Incognito will be topping many holiday gift lists this season,” said Atsushi (Andy) Kodera, vice president and deputy general manager at Kyocera Communications Inc. “It’s such a clean, sophisticated looking phone but there are so many features at your fingertips when you turn on the glow-through display and open the QWERTY flip. With its amazing combination of style and functionality for less than $50, it’s about as foolproof a gift idea as you’ll see this year.”

Incognito includes popular media and messaging applications including Facebook, MySpace, and Twitter right from your Sprint^® One Click carousel; Sprint Navigation’s voice and on-screen, turn-by-turn driving directions; Sprint NFL Mobile Live, NASCAR Sprint Cup Mobile and real-time scores and statistics; and Sprint Mobile Email for access to AOL^®, Yahoo^®, WindowsLive™, Gmail^® and corporate email. Incognito supports AAC/AAC+/MP3/WMA music files and H.263/H.264/MPEG4/WMV video formats.

The Sprint Mobile Broadband Network (inclusive of data roaming) reaches more than 269 million people, 18,652 cities and 1,838 airports. The Sprint Networks (inclusive of data roaming) have twice the coverage of AT&T’s current 3G network and 14 times the coverage of T-Mobile’s current 3G network, both based on square miles².

Sprint is also the only wireless carrier to offer Ready Now service with trained retail associates to work one-on-one with customers to personalize their Incognito, set up features and demonstrate how it works before the customer leaves the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time at www.sprint.com/storelocator.

Incognito joins Kyocera’s SANYO SCP-3810, also launched this month, in Sprint’s compelling holiday handset lineup. With a translucent, hidden external caller-ID display, the SCP-3810 includes a 1.3 megapixel camera and a large, 2.4-inch high-resolution internal display with a convenient large-font option for better legibility. The handset is polished with a luxurious mirrored finish and is available in Regal Red or Black Onyx.

About Kyocera Communications Inc.

Kyocera Communications Inc. (KCI) is the sales, marketing, customer engineering and service headquarters for Kyocera- and SANYO-branded wireless products and accessories in the Americas. The company’s devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corp. and Kyocera SANYO Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Incorporated’s consumer wireless phone business in 2000, while the latter was formed when Kyocera purchased the wireless phone business of SANYO Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan’s history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit www.kyocera-wireless.com.

Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics. During the year ended March 31, 2009, the company’s net sales totaled 1.13 trillion yen (approximately US$11.5 billion). Kyocera marks its 50^th anniversary in 2009, and the 40^th anniversary of its U.S. operations. It is ranked #418 on Forbes magazine’s 2009 “Global 2000” listing of the world’s largest publicly traded companies.

¹ Savings based on publicly available information comparing AT&T Nation Unlimited plus required iPhone data plan and optional unlimited text messaging totaling $149.99/month for AT&T as of publication date, excluding taxes, surcharges and fees. iPhone is a registered trademark of Apple, Inc.

² Coverage comparison based on publicly available information as of 04/01/09 inclusive of Sprint roaming partners. Based on square miles. Coverage comparison based on publicly available information as of 04/01/09 inclusive of Sprint roaming partners. Based on square miles.

© 2009 Kyocera. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. microSD is a trademark of SanDisk Corporation. All other marks are properties of their respective owners.

EDITOR’S NOTE: VISIT WWW.SPRINT.COM/NEWSROOM FOR MORE INFORMATION ON SPRINT DEVICES, INCLCUDING INDIVIDUAL DEVICE FACT SHEETS AND IMAGES

Source: BUSINESS WIRE