bizSanDiego the business of san diego county

KidZui Launches ZuiTube.com – The Most Comprehensive Free Online Video Destination for Children

Wednesday, August 05, 2009

By

SAN DIEGO--(BUSINESS WIRE)--KidZui (www.KidZui.com), the Internet for kids, today announced the launch of ZuiTube.com (www.ZuiTube.com), the free and most inclusive kid-appropriate video destination available online. Leveraging KidZui’s vast catalogue of kid-friendly video content, ZuiTube.com allows kids to freely enjoy online video with the YouTube-like engagement that they so often crave. Setting ZuiTube.com apart of other kid-friendly video destinations is an intuitive user interface designed for children and a library of nearly 60,000 parent and teacher approved videos – the most expansive catalogue of kid-appropriate videos available online. ZuiTube.com offers parents and kids a video-driven destination that complements the company’s flagship service, the KidZui browser, which provides access to KidZui’s over 2 million kid-safe games, websites and videos.

ZuiTube.com provides an unrivaled content experience for children with advanced functionality that includes a “Play All” mode that allows kids to watch all videos within a specific channel without interruption, as well as an “auto complete” search feature with smart-type that optimizes results based on popularity, or “Kid Rank.” In addition to the robust catalogue of videos, ZuiTube.com also offers KidZui-user-generated video channels as an opportunity for kids to both enjoy and express themselves within KidZui’s vast community of users.

“Parents are seeing an increased demand for the YouTube experience among their young kids and ZuiTube.com provides that in a trusted environment,” said Cliff Boro, CEO KidZui. “Ultimately, KidZui is dedicated to bringing families closer together and fostering early-stage development in young children through an independent online experience – and through ZuiTube.com we’re providing another powerful reinforcement of that mission.”

“The Internet can be a powerfully rewarding experience for young children when framed in an environment that’s both safe and allows kids to feel as though they’re surfing the web like a grown up,” added Jennifer Spencer, 3^rd Grade Teacher, Cecil County Public Schools. “ZuiTube.com unlocks that experience in a manner that builds a confidence capable of revolutionizing early stage learning.”

Further reinforcing the need for safe and engaging online destinations for kids is the recent report published by Nielsen Online. Today, kids are adopting the Internet at a faster overall rate than the general web population and spending more and more of their entertainment time online. According to the report, time spent online among kids ages 2 – 11 has increased by 63 percent over the past five years; from an average of 7 hours per month to 11 hours per month in 2009. Of that time spent online, the report demonstrates that kids are increasingly drawn to watching videos and playing games. As a result, entertaining kid-safe websites like ZuiTube.com and the KidZui portal are providing a much needed destination to meet a rapidly growing demand.

ZuiTube.com’s video catalogue will continue to grow daily with content served through KidZui’s YouTube developers license. ZuiTube.com is powered by YouTube, but is not affiliated with YouTube or Google. Just like KidZui, ZuiTube.com’s videos are reviewed and curated by an editorial team of parents and teachers dedicated to combing the Internet for the very best content for kids.

KidZui is headquartered in San Diego, California.

About KidZui

KidZui (www.KidZui.com), the Internet for kids, is the leader in making the Internet big, fun, and safe for children ages 3-12. What Google, YouTube and Facebook are for grownups; KidZui is for kids. The Company’s flagship offering is the revolutionary KidZui Browser, a small application that downloads easily on PCs, Macs, and computers with FireFox. The KidZui Browser was designed from the ground-up to allow children to safely and independently search, share and discover more than 2.3 million parent and teacher approved websites, pictures, games and videos. KidZui’s purpose is to keep kids safe online, empower their curiosity, and engage parents with their kids’ interests (through weekly parental emails and parental controls). In addition to the core service, the KidZui Web Network includes ZuiGames (the best site for child-appropriate flash games on the web) and ZuiTube (the best site for kids to watch and explore kid-appropriate YouTube videos). KidZui is backed by Emergence Capital Partners, First Round Capital, Maveron and the Scholastic Corporation. The Company is headquartered in San Diego, California.

Source: BUSINESS WIRE