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ideaEDGE Selects BDO Seidman, LLP as Independent Auditors

Friday, October 10, 2008

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SAN DIEGO--(BUSINESS WIRE)--ideaEDGE, Inc., (OTCBB:IDAE) today announced that it has selected BDO Seidman, LLP (BDO) as its independent auditors for the fiscal year ending September 30, 2008. ideaEDGE will work with BDO’s La Jolla (San Diego, CA) office.

BDO is an international professional services firm providing assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. BDO is one of the largest US and international accounting and consulting firms after the Big Four firms. For nearly 100 years, BDO has provided quality service and leadership through the active involvement of its experienced and committed professionals.

Jonathan Shultz, our Chief Financial Officer commented, “Our Company’s selection of BDO reflects our desire going forward to engage a top-tier professional services provider that can service the needs of a high growth enterprise. With an eye to our Company’s plans for future growth and scalability, we rated BDO an excellent choice. We look forward to our future association with their outstanding professionals.”

ideaEDGE, Inc. (through its operating subsidiary Socialwise, Inc.) is developing a new proprietary Social Network Enabled Group Gifting (SNEGG) platform that will enable multiple individuals to conveniently contribute to a group gift. The SNEGG platform seeks to combine the $100 billion gift card market with the fast-growing phenomenon of online social networks. The Company is headquartered at 6440 Lusk Blvd., Suite 200, San Diego, CA 92121 and can be contacted at 858.677.0080.

Certain statements contained in this press release are “forward-looking statements” within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Source: BUSINESS WIRE