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Detectent Changes the Game in Energy Efficiency

Friday, October 10, 2008

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ESCONDIDO, Calif.--(BUSINESS WIRE)--Industry pioneer in the application of advanced Customer Intelligence Solutions for utilities, Detectent, Inc. announces the launch of their Energy Efficiency Solution, which delivers new techniques to maximize the potential of utilities’ energy efficiency programs.

The Energy Efficiency Solution delivers program managers the tools and services they need to radically change the way programs are delivered to meet rising energy efficiency targets.

Detectent’s Energy Efficiency Solution enables utilities to:

• Align customers to programs based on energy profiles
• Rank customers based on potential efficiency gain
• Apply behavior analytics to determine likelihood of program acceptance
• Reach customers with the most effective program messages

The Energy Efficiency Solution is built upon Detectent’s proprietary enhanced customer information warehouse. The enhanced customer information warehouse contains the knowledge and understanding of each individual customer far exceeding the information to which utilities normally have access. Detectent’s advanced analytics and behavior modeling enables the creation of a prioritized list of customers that are more likely to participate in a given program. Individualized customer outreach strategies, unique to each program, ensure specific messages are communicated with the maximum impact. Together these components form a solution that enable utilities to meet rising energy efficiency targets.

“Detectent’s approach to identifying target customers for Energy Efficiency programs will continue to grow in importance as efficiency targets increase for utilities,” said Vincent Graziano, President of RISE Engineering, one of the oldest and most established providers of energy efficiency services in North America. “Furthermore, as more efficiency measures are adopted by the market, the task of identifying new prospective customers will only become more difficult,” added Graziano.

With more than thirty years' experience implementing energy efficiency solutions for commercial and residential customers in New England, Mr. Graziano understands the challenges of continuing to grow such programs in a territory that has been focused on energy efficiency for decades. “In a very short time, Detectent’s approach proved capable of making a dramatic increases in the effectiveness of our marketing efforts and customer acceptance of the energy efficiency programs,” said Graziano.

“Our Energy Efficiency Solution represents another milestone for Detectent,” said Michael Madrazo, President of Detectent Inc. “It is the result of collaboration between our customers, their industry partners and our team. The solution is built upon the knowledge Detectent has gathered in our enhanced customer information warehouse and continues to prove that there is much value yet to be extracted from this wealth of information.”

About Detectent Inc.: Detectent is the leading provider of Customer Intelligence Solutions that enable North American utilities to leverage customer information to drive higher customer satisfaction, greater revenue and more effective customer programs. All of Detectent’s solutions are scalable to any size of gas, electric and water utility and applicable to both residential and commercial services.

For more information, contact Detectent Corporate Communications Specialist, Derek Cowsert via email – dcowsert@detectent.com – or by phone at 760.233.4030 x111

Source: BUSINESS WIRE