Blog: Right Now
The opinions of individual bizSanDiego contributors don't necessarily reflect the editorial position of bizSanDiego magazine as a whole.
PR Firms: Think Results, Not Retainers!
posted on
Friday, 02 May 2008
Many PR professionals and agencies resist client efforts to align their fees to a business metric, opting instead to use the traditional – and largely academic – ad equivalency index.
Posted by David Oates
Jacqueline Kennedy's Personal Touch—Old School Is New School
posted on
Thursday, 24 April 2008
RESPONDING TO THE thousands of letters to Jacqueline Kennedy after the assassination of her husband was a resounding lesson and rewarding experience for my mom, Lori, who worked in Jackie's New York office as one of her executive assistants.
Posted by Mitch Thrower
ArtWalk VIP Party
posted on
Thursday, 24 April 2008
ArtWalk is coming up quick, and last night's VIP preview party kicked if off in a big way.
Posted by ArtWalk
Why Did UC San Diego Need a Business School?
posted on
Wednesday, 23 April 2008
In this video, UC San Diego’s founding Dean Robert S. Sullivan discusses the rationale behind opening the Rady School of Management.
Posted by bizSanDiego | 6 Comments
The Spirit of Listening
posted on
Tuesday, 22 April 2008
Often overlooked, listening is a critical aspect of business. Whether you’re selling a product or service, garnering new business or retaining current business, listening is a marketing strategy repeatedly left in the dust, behind its more popular alternative - talking.
Posted by Lindsey Baker | 5 Comments
Invest in Crude Oil?
posted on
Monday, 14 April 2008
Stock prices for crude oil are on the rise, and while consumers will likely have sticker shock this summer, investors could be cashing in
Posted by John Lincoln | 2 Comments
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