.gif&contenttype=gif)
BIZBUZ
San Diego business management trends, news and event coverage.
The Death of the Old PR Model?
posted on
Friday, 02 May 2008
The standard model for billing clients in public relations may very well be on its way out - at least if David Oates has anything to say about it.
As president of Stalwart Communications, Oates has developed a business model for PR which, according to him, is more cost effective and better suited to the industry as a whole. Here, Oates discusses his revolutionary model in a one on one with bizSanDiego associate editor John Lincoln.
Do you agree? Tell us about it by blogging below.
Read more about David's model here
Posted by John Lincoln | 6 Comments
Comment Posted by Rebecca on May 09, 2008
It says the video is no longer available.
Comment Posted by Reid Carr on May 09, 2008
I am one that has embraced David's model and have had great success with Stalwart. Inherently, they strive for success and, I think, it also makes them realistic about what they think is achievable because they're vested in the outcome. As Dave said here, it is not a new model for other businesses, it just is new for PR. I understand why it has taken so long for POP to show up in this industry because results, while may be predictable, aren't guaranteed, but what in business really ever is?
Comment Posted by David Oates on May 08, 2008
It's not, BW, if you know what to measure and how to go about it. www.stalwartcom.com/PayonPerformance2.html
Comment Posted by Melani Gordon on May 05, 2008
Great coverage. I have a feeling there might be a lot of agencies who start to pick up this model.
Comment Posted by bw on May 03, 2008
Good interview. I like this idea, but it seems hard to measure.
Add Your Own Comments
To Add Comments, suggest a Topic or join in the conversation you must register to be a part of it.
BizBuz EMAIL UPDATES
Get the best news, events, and tips about San Diego business. View Sample
SAN DIEGO JOB BOARD
The area's best (and still free) online job directory.
SAN DIEGO BUSINESS DIRECTORY
The source for businesses by businesses.
.gif&contenttype=gif "Vaco")
Comment Posted by David Oates on May 12, 2008
Hi Rebecca. It's still there. Just click on the image above.