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Red Door Interactive Completes Strategy Plan for GuitarWorld.com posted on Monday, 12 January 2009

Red Door Interactive has announced the completion of a strategic online plan for publisher Future US’ GuitarWorld.com site.

Reid Carr, President, Red Door Interactive

The comprehensive project included keyword research and a competitive analysis to help maximize Guitar World’s ability to increase online traffic and generate revenue.

“Red Door Interactive possesses keen online marketing insight combined with a business-savvy mindset that served us well in laying out a solid roadmap for success in our Web initiatives,” said Noah Siebeck-Smith, Senior Online Marketing Manager for Future US. “Their team worked diligently on our behalf and exceeded our expectations in the process.”

Future US' publications reach a young, active, affluent audience, and sell in excess of 2.6 million copies per month. The company’s Web properties complement its print portfolio, and receive more than 7.8 million unique visitors in the U.S. each month. Future US’ GuitarWorld.com provides users numerous online features including reviews, interviews, videos and lessons.

“We have a proven, repeatable keyword research and competitive analysis methodology that allows us to assist our clients in achieving their Internet business goals,” explained John Faris, Senior Strategist at Red Door Interactive. “We’ve experienced a high level of success helping clients increase the number of visitors to their Web sites and we’re positive that the measures we implemented for Guitar World will produce increased online traffic and sales.”

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